Why Your Company Website Needs an About Us Video (& What It Should Include)
- Kelly Rose Magnusson
- 22 hours ago
- 6 min read
Building trust is the key to creating long-lasting client relationships and helping your business flourish. The first step to building that trust? Making it clear who you are and what you do.
In this day and age, a simple About Us page isn’t enough to showcase your heart and personality. That’s why a great About Us video is essential.
Highlighting your company’s story with a video is integral to building brand trust, boosting engagement, and improving conversions. Luckily, at Kelly Rose Productions, we’re here to help you create a fantastic one.
In this blog, we’ll explore why video is important. We will also discuss what to include in a great about us video—and how to use it effectively.
Why Is an About Us Video Essential for Today’s Company Websites?
Let's be honest. We live in a time when people prefer watching to reading, especially on websites. That’s why corporate videos can be such a game-changer for your company. More specifically, an “About Us” video.
Adding a video to your website can:
Improve trust and create authenticity: Video humanizes your brand in a way that words alone can’t. Hearing real team members discuss your mission, values, and daily work helps create a strong emotional bond and trust. People are naturally more likely to trust a company they can meet, even if virtually.
Boost conversion rates: Embedding video on a landing or about page can lead to significantly higher conversion. In fact, research shows that adding video can boost conversion rates by up to 86% compared to pages without video (TrippleAreView).
Reduce bounce rates and increase time on page: Visitors stay longer when there’s a compelling video to watch. One study found that including video content can increase the average time on page by 88% (Forbes).
How Does a Company Bio Video Build Brand Trust?
A company video is one of the best ways to foster brand trust.
Adding a video to your homepage or “About Us” page can do the following:
Humanize your brand with real faces and voices: When people see the team behind your company, it gives your business a face and a personality. This helps break down the “faceless corporation” barrier.
Create emotional connection and credibility: A video lets you weave in your origin story, values, and impact to build an emotional bond with viewers. That emotional resonance drives trust, because people aren’t just buying a product—they’re buying into your mission.
Help prospects understand who you serve and why: A good bio video shows your target audience, your value, and the problems you care about solving. Rather than just reading a “Who We Are” section, potential clients or customers can hear your mission in your own words.
Reinforce brand professionalism: High-quality production signals that you value every detail, which translates into trust. Having a professionally made video elevates your brand and positions you as credible, established, and trustworthy.
What Should an Effective About Us Video Include?
An About Us video should do more than look good. It should also clearly communicate who you are, what you stand for, and why people should trust you.
To make your video as effective as possible, consider including:
Your brand story: how the company began, the mission that drives you, and the problem you’re committed to solving.
Team introduction moments: quick clips of key team members to showcase the real personalities behind the brand.
Behind-the-scenes footage: your process, workspace, or culture, giving viewers a peek into how your company actually operates.
Your values and what makes you stand out: what sets you apart, what you believe in, and why customers choose you.
Client or partner testimonials: short snippets that reinforce credibility and demonstrate real-world impact.
A clear call to action: whether it’s to contact your team, book a consultation, or explore services, end with confident next steps.
Where Should You Place Your About Us Video for Maximum Impact?
Placement is just as important as production quality. Even the best video can get overlooked if it isn’t prominently featured in the right spots. Strategic placement ensures your video grabs attention, tells your story effectively, and drives engagement across your site.
Above the fold on the About page so visitors see it immediately without scrolling.
Embedded within “Our Story” or “Meet the Team” sections to deepen the narrative and complement existing copy.
As a short cutdown on the homepage to hook new visitors and build early trust.
In the footer, email signatures, or proposal decks to consistently reinforce credibility across multiple touch points.
Tip: Always make sure your video is responsive and mobile-friendly. Most users now browse on mobile devices, so auto-play, captions, and clear visuals are essential for keeping their attention.
How Do You Script a Compelling Company Bio or Team Intro Video?
Even the best visuals fall flat without a thoughtful script. Here’s how to create one that feels natural, engaging, and authentic:
Keep it concise—aim for 60–120 seconds so viewers get the essentials without losing attention.
Write for clarity, not jargon to make your message accessible to all audiences.
Follow a simple structure: Hook → Story → Team → Value → CTA for a smooth, logical flow.
Prioritize authenticity over perfection by letting real personalities shine through.
Incorporate visual storytelling so the video isn’t just talking heads—use B-roll, movement, and real moments.
What Are the Benefits of Adding a Corporate Video to Your Website?
An About Us or company bio video doesn’t just make your website look polished—it actively transforms how visitors interact with your brand and how they perceive your company. When done correctly, a well-produced video communicates your story, personality, and values in a way that text alone cannot. Here’s what you stand to gain by adding a corporate video to your site:
Higher engagement and viewer retentionVideo naturally captures attention. Visitors are far more likely to watch a 60–90 second clip than read paragraphs of text. This longer engagement not only communicates your story more effectively, it also increases the likelihood that visitors will explore other pages, interact with your services, or reach out to your team.
Stronger brand identityA video allows you to communicate your brand’s personality through tone, visuals, and music. From showing real employees at work to highlighting your office environment or behind-the-scenes process, these details make your company feel human and approachable. Using consistent colors, logos, and messaging in your video also reinforces a cohesive brand identity that sticks in viewers’ minds far more effectively than text or images alone.
Better SEO performanceVideo keeps visitors on your site longer—a key behavioral signal that search engines use to determine page relevance. The more time people spend engaging with your content, the more likely your pages are to rank higher in search results. Additionally, videos can be optimized with metadata, transcripts, and structured data to boost discoverability and improve your chances of appearing in video-specific search results or featured snippets.
Stand out from competitorsMany companies still rely solely on text, static images, or generic stock photography. A professionally produced About Us video immediately differentiates your brand, giving visitors a memorable impression and a sense of trust. When prospects see real people talking about your mission, values, and expertise, your company feels more credible and relatable—qualities that can ultimately influence purchasing decisions or lead generation.
By leveraging these benefits, an About Us video becomes far more than a decorative element—it becomes a strategic tool that strengthens your marketing, builds credibility, and drives meaningful results for your business.
Bottom Line
An About Us video is important for making your company stand out. It helps put a face to your brand, builds trust, and increases conversions. It’s not just nice to have; it is essential to showing customers who you truly are. And when done well, it becomes the most memorable element of your entire website.
Ready to add a corporate video to your site?
Kelly Rose Productions creates cinematic, high-impact brand videos that build trust and convert. If you want a story that feels authentic, polished, and powerful, we’re here to make it happen. Let’s bring your story to life.
FAQ
Q: How long should an About Us video be? About 1–2 minutes is ideal for engagement.
Q: Should every team member appear on camera? No—only the most relevant or charismatic storytellers.
Q: What if our company doesn’t have an exciting story? Every company has a story. Authenticity matters more than production complexity.
Q: Can I use one video across multiple platforms? Yes—you can cut your About Us video into shorter versions for social media, email, and ads.