Corporate video production offers a variety of benefits for businesses looking to enhance their internal or external marketing efforts. In this article, we’ll dive into the many benefits of corporate video production for businesses trying to diversify their content.
What is Corporate Video Production?
Corporate video production involves creating videos for a company to use either internally or externally. This video production can be used for many different purposes like marketing, advertising, internal communications, and training.
Corporate video production is now a key part of many businesses' content marketing strategies to engage their audience in creative ways.
Benefits of Corporate Videos for Businesses
1. Enhanced Engagement and Retention
It goes without saying that video is much more engaging than text or images. With live video and animation, they have the ability to capture attention quickly. Video content is more likely to be shared, commented on, and remembered by viewers. Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading it in text (Forbes).
Videos allow audiences to learn more about a brand in ways that text and images cannot. Consumers prefer brands that have engaging, interactive, and authentic content. This type of content helps increase the brand's visibility and conversion rates. The compelling nature of corporate videos allows potential customers to learn more about the brand on a personal level.
2. Improved SEO and Online Visibility
SEO is crucial for businesses looking to boost their online presence on search engines such as Google, Yahoo, Bing, and more. Businesses should optimize their content to improve visibility on search engines. This will help them show up on the first pages of search results.
Search engines favor visual content like video content. Therefore, businesses can improve their search engine visibility by including videos on their website and social media platforms.
There are many ways businesses can create videos for their website. Some examples include: About Us Videos, Explainer Videos, Demo Videos, and others.
3. Clear & Effective Communication
Video has the ability to not only engage, but explain complex information quickly and effectively. You can easily explain products, services, or concepts by using visuals, audio, and text. This can be useful for corporate videos like demos, tutorials, and other videos alike.
For internal processes, corporate video production can be extremely useful for creating training and onboarding videos for their employees. This type of corporate video will help speed up these types of internal processes and are much more engaging than a booklet.
4. Stronger Brand Presence
Video can help define and humanize a brand by showcasing the company's personality, values, and culture. It provides a creative and compelling way to tell a brand’s story, break down important messages, and showcase who the brand is.
Videos help viewers feel a personal connection with the brand, leading to increased loyalty and awareness. Companies can enhance their market presence and differentiate themselves from competitors by using video in their branding strategy.
A well-produced corporate video can make viewers remember the brand better and leave a strong impression on them. This can lead to increased brand recognition and customer loyalty over time.
5. Increased Conversion Rates
Corporate videos can significantly boost company conversion rates through engagement and trust.
Videos on a company's website help viewers engage and understand the brand better. Also, video can share a more in-depth and “behind-the-scenes” look at the company. Providing more information helps build a brand's credibility with consumers, making them more likely to make a purchase.
6. Versatile and Shareable Content
Corporate videos can be used across multiple platforms and in various marketing channels.
Corporate videos can be:
Shared on social media platforms like Instagram, TikTok, Linkedin, X, Youtube, etc.
Embedded in email campaigns
Displayed on websites like a home page, about us page, product page, etc.
Used in presentations
Videos are versatile and can help reach more people. They are also a cost-effective and sustainable marketing tool in the long term.
Looking to Produce a Corporate Video for your Business?
If you’re looking for a production company to produce your corporate video, look no further than Kelly Rose Productions. With over 10 years of experience in the corporate video production industry, we are a trusted name in the Atlanta and Sandy Springs, GA area.
To view Kelly Rose Production’s corporate video work, go to our Corporate Video Page and Youtube Channel!
Call (678)783-356 or fill out Kelly Rose Production’s form
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