5 Internal Communications Videos That Work for HR, Recruiting & Culture

Internal communications videos are one of the most effective tools for human resource leaders. Whether you’re looking to attract top talent, foster a stronger company culture, or even help employees adapt to change, a great internal communications video offers an engaging, human way to send your message!

From recruiting to change management updates, here are five of the best types of HR videos that work especially well for recruiting, onboarding, and building culture, along with tips to make them count.

Types of Internal Communications Videos 

1. Recruitment Videos

Purpose: Attract top talent by showcasing your people and workplace culture.

Recruiting videos give candidates an authentic glimpse into what it’s really like to work at your company. Instead of relying on lifeless job descriptions and bullet points, these videos highlight the beating heart of your people, purpose, and values in a way words alone can’t.

Great recruiting videos showcase your workplace energy, real employee stories, and the impact your team makes every day. A well-produced recruitment video can boost applications, attract better-fit candidates, and shorten your hiring timeline.

What Makes a Great Recruitment Video?

For a recruitment video that draws in top talent and seals the deal, consider including the following:

• Employee testimonials about real experiences

• Footage of your actual workplace and team interactions

• Your mission and values in action

• A short, emotionally resonant story that sets you apart

Dropbox created a recruitment video featuring real employees who shared their experience at the company, with an emphasis on Dropbox's commitment to life work balance - something that is very important to the younger generations.

2. Company Culture Videos

Purpose: Reinforce values and celebrate shared successes.

Much like a recruitment video, company culture videos highlight what makes your workplace unique—but they’re targeted at the people who already work at your company. They can introduce new initiatives, recognize employee milestones, or capture the energy of team events.

How Do Company Culture Videos Strengthen Engagement?

From leadership messages and behind-the-scenes clips to recaps of team events, these videos remind employees why they’re proud to work where they do. They’re also a powerful tool for potential hires researching your company online.

Check out these great company culture video ideas:

• Leadership updates and employee shoutouts

• Team-building highlights or volunteer recaps

• Behind-the-scenes looks at company events

• “What our values mean to us” mini-interviews

Pro tip: Post these videos on internal channels (Slack, intranet) and public platforms (LinkedIn, careers page) to amplify your employer brand.

Kelly Rose Productions shot a company culture video for the insurance organization Steamboat Group, in Atlanta, GA. This 8-minute long video showcases the company's employees, work culture and core values.

3. Training Videos

Purpose: Simplify learning and improve knowledge retention.

Employee learning is most effective when it’s engaging and easy to digest. And training doesn’t have to be boring! Training videos make complex information accessible while ensuring consistent communication across departments and locations.

Why Are Training Videos So Effective for Learning?

Training videos allow employees to learn complex topics quickly—anytime, anywhere.

They ensure consistency across departments while freeing HR teams from repetitive presentations.

Whether you’re explaining compliance requirements, new processes, or leadership skills, video-based training helps employees learn at their own pace and retain the material longer.

Here are a few ways to make training videos more engaging:

• Keep videos under 5 minutes and focused on one concept

• Use visuals, animations, or screen shares to demonstrate steps

• Include knowledge checks or callouts for key takeaways

4. Onboarding Videos

Purpose: Welcome new hires and reduce first-week overwhelm.

Once you’ve secured great hires with your recruitment process (including a stellar recruitment video!), it’s time for onboarding. A strong onboarding experience sets the tone for an employee’s entire journey. Onboarding videos help new hires feel welcomed, informed, and connected from day one.

From a warm welcome message from leadership to an overview of company systems and culture, onboarding videos can replace hours of repetitive presentations while keeping the experience personal and consistent.

What Makes an Effective Onboarding Video?

Effective onboarding videos often include:

• A personal welcome from leadership

• Company mission, history, and values

• Practical information (tools, systems, benefits overview)

• Team introductions or “virtual office tours”

Harvard Business Review reports organizations with a standardized onboarding process saw 50% greater new-hire retention and 62% greater productivity. Adding video enhances that experience even further!

Google welcomes their new interns with an onboarding video featuring past Google interns' first week in the program.

5. Change Management Videos

Purpose: Communicate change clearly and compassionately.

When your company is navigating transitions—like a merger, leadership change, or process overhaul—clear communication is everything. Change management videos help leaders communicate important updates with empathy, consistency, and clarity.

How Can Change Management Videos Support Transparency?

Video adds a personal touch that written memos can’t, allowing leaders to speak directly to employees and address concerns proactively. This builds trust, reduces confusion, and helps teams stay engaged during uncertain times.

Tips for creating effective change management videos:

• Keep messaging transparent and empathetic

• Address the “why” behind the change

• Include FAQs or next steps to reduce confusion

• Use a conversational tone rather than corporate jargon

A well-crafted change management video can turn apprehension into alignment by giving employees clarity and confidence in the path forward.

Bring Your Internal Communications to Life

All in all, internal communications videos are one of the most effective ways to engage, inform, and inspire your workforce. They help HR and communications teams share messages that people actually remember—and act on.

At Kelly Rose Productions, we craft HR and culture videos that are authentic, emotionally resonant, and aligned with your organization’s goals.

Let’s create internal videos that resonate with your team. 

Contact us today to get started.