85% of video marketers incorporated video into their marketing strategy as of January 2020.
92% of video marketers perceive video marketing as important.
95% of marketers believe video marketing brings a better understanding of products and services.
43% of marketers believe the tool reduces support calls.
88% of marketers have experienced a positive ROI after using video marketing.
53% of consumers want to see more videos.
56% of videos in 2017 were below 2 minutes.
82% of clients watch videos on social media.
Lawyers need video. Why do lawyers need video? For multiple reasons. First of which, is that people like to digest information visually now. They prefer to see things firsthand, than have to read things, which is easier to comprehend. Lawyer websites with nothing but text are not doing your ROI any favors. People love to see how your brand is going to be useful to them.
The main reason why lawyers need video is because video generates profit. Who doesn't want more profit, no matter what industry you're in. "Brands use video marketing to increase sales, build brand awareness, keep their current customers informed, and reach out to new customers." (https://jakedesigner.com/4-critical-video-marketing-stats-for-2020) Video marketing influences buying decisions. People spend a major part of their day on their phones, jumping from one video to the next. The impact of video is unmatched to that of image and text because a video relays information that is retained by a wider audience for a longer period of time which generates results unlike any other medium. Not only does video keep users engaged, but it informs them in their buying decisions.
Building trust with your potential customers is huge. Attorney client privilege is something that is sacred. You want your potential clients to know that they can trust you before ever meeting you in person. It's about the story that you tell your audience. What do you want to relay to them that will help build their trust? A video that appeals to the crowd you want to tap into is all you need to start your seemingly interactive relationship with your customers. We are operating in a world where one good video can lead to a massive social following. Client testimonials are often a good way to go to build trust with your audience. There is nothing like having past clients inform, engage and attract future clients. "Marketing professionals trust in the potential of video content to be able to increase user engagement and to improve brand trust."
Internet users everywhere are going insane for video! "85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The time spent by users in the United States watching video content weekly on a smartphone is also seen to be growing over time." (https://www.oberlo.com/blog/video-marketing-statistics)
The right type of lead generation is key to continuing to build your desired customer base. Increased quality of leads can be attributable to the quality of education that video brings. If you do explainer videos or tips videos you can provide information to your viewing audience that will cater to the kinds of leads you really want. Video makes it possible to speak to a specific audience, and engage their desires and needs on an emotional level to make a real impact on their buying motivations.
In conclusion, lawyers need video because consumers today prefer to digest information visually. The main reason why lawyers need video is because video generates profit. Building trust with your potential customers is huge, and video is a great way to accomplish this task. Internet users everywhere are going insane for video! And the right type of lead generation is key to building your desired customer base, and video can do that for you.
CALL KELLY ROSE PRODUCTIONS TODAY AT (678) 783-3562! We will handle all your corporate video needs with emotional energy and practical thought!
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