Realtors need video! Everyone needs video! But what types of videos do realtors really need? There are literally an innumerable amount of ways to use video for any kind of industry, but here are a few types of videos that realtors really need.
LISTING VIDEOS Listing videos can help you generate more buyer leads. When a potential buyer is able to view the visual details of a house before ever stepping foot inside of it, it's really a game-changer. Being able to view the 3D space of each room, and seeing the most intimate parts of the home makes it easier for prospective buyers to visualize and imagine living in it. As many agents like to say, “Selling a home is selling a lifestyle.” A video with faux owners, stellar camera shots and cheerful music, can really make a listing stand out. It's important to make great use of natural light and pick stellar views from the home to show off the property itself. Storytelling has become a vital component to agents’ content marketing success. Luxury listing videos with aerial shots and slow-mo scenes help to make the listing video effective.
NEIGHBORHOOD TOUR VIDEOS Neighborhood tour videos can position you as a local expert by showing off all you know about the surrounding areas. It helps to know where the closest Publix and Kroger is, and where is close access to major freeways. How far is the airport is a good piece of knowledge to know too. And where are the closest schools and what are their ratings is another thing buyers like to know before they make that major purchase. Whether you have kids or not, school systems can affect property values. It also helps to know where your local restaurants and shopping malls are located. You don't have to pitch one particular listing to earn business. By asking locals what's it's like to live nearby, you're positioning yourself as an expert by association. And drone footage will really capture the whole landscape is the icing on the cake.
BRAND EXPLAINER VIDEOS
"Even if you believe your product isn’t "cool" enough to become a fancy, interesting explainer video, there's probably someone out there with a problem that can be solved by what you have to offer."
Brand explainer videos can relay your firm's unique value proposition. Getting in front of the lens is oftentimes one of the best ways to personalize your brand and sell listings. Provide market context, and then wow with a remarkable listing. Showcase your team members and make sure there is a clear cut call-to-action. Explaining your brand to your potential audience is crucial to selling your brand. If customers don't understand your brand or recognize it as familiar, they won't buy from you. Explainer videos by their nature are short, 30-90 seconds in length typically. They just represent another excellent way to get your content out to your target audience.
"Recruiting real estate agents to your firm requires a strong online presence." (https://placester.com/real-estate-marketing-academy/2017-best-real-estate-videos)
Pairing the business manager’s intuition with scenes of agents meeting with clients makes for the perfect sales angle. There is value in using video to attract local talent through digital marketing. Show buyers and sellers what it's like working with your firm at the very beginning stages to the final sale. Show the culture and environment that they will have to live with, and show them its something they want to be a part of.
Explaining industry-related concepts and topics in your real estate videos is yet another way to engage your audience. Sometimes the most straightforward format is the best choice. Softer sells can lead to more traffic and leads in the long run. Highlighting your area of expertise is never a bad idea. Making sure to have talking points and b-roll to back yourself up. Education videos can be a great way to sell without selling. These videos tend to be more well-done with the help of a teleprompter. That is if you know how to use one and are comfortable with it and have practiced with it.
Finally, we come to one of the most important real estate videos you can produce: testimonials. Your past clients can often sell to your future clients better than you. It's just a matter of convincing your most happy, eager clients to be on film. The filming process is fun! Most people enjoy being on camera after a few minutes, and it's easy to convince people who you've done good work for.
CALL KELLY ROSE PRODUCTIONS TODAY AT (678) 783-3562! We will handle all your corporate video needs with emotional energy and practical thought!
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