Updated: Aug 22, 2020
Video is extremely popular, yet most businesses are still not utilizing it in their marketing strategies. Your message is more effective in video than in text; Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. It’s hard to ignore video when marketers who use video grow revenue 49% faster than non-video users. A great video can elevate your business and take it to the next level by increasing your North Atlanta business sales. After watching a video, 64% of users are more likely to buy a product online, so adding video to your marketing artillery should seem like a no brainer.
If a picture is worth a thousand words, then a video is worth a million.
Video can attract more leads. It gets potential clients interested and excited about your brand or products and is easier to engage with than text. Video helps viewers understand your product or brand better; they increase understanding of your business by 74%. Leads will be more informed and interested before they reach out to you. Video also gives you the ability to encourage action (call, email, chat, fill out form, buy, download, sign up) and is easily shared with other potential customers leading to greater exposure. Social video generates 1200% more shares than text and images combined.
Video can create a connection. More than text, video has a greater emotional impact and can trigger feelings faster. These emotions can attach a viewer to your product or brand, create an experience or build trust. Video encourages users to no longer view you as just a company or website. Viewers now associate your businesses with face and personality. Through video, viewers are able to better interact with a business. Leads acquired via video are higher quality leads that convert to paying customers because they’ve already engaged with you and have a higher interest level.
Video can increase rank in Search Engine Results. Having video on your website gives you an extra chance of ranking on the first page of search engine results. Search engine algorithms have been shown to favor and prioritize websites with video – especially when hosted on YouTube. Video drives a 157% increase in organic traffic from search engine results pages. The higher your website ranks, the more likely people will see you and visit your website. By putting video on a landing page, a business can increase conversions by at least 80%.
Video can have so much creative potential. There are many different kinds of video companies should consider to increase sales:
Promotional: Showcases your products and services.
Testimonial: Highlights your talents by showing customers raving about your products.
How-To: Informs viewers on how they can use your product or service.
Product Information: Explains features, benefits, solutions, troubleshooting, etc.
Entertainment: Shows your brand personality – can be viral content, contests, etc.
Each video type has its own unique way of increasing sales and benefiting the business. Communicating your message creatively is easier through high quality video.
Unlock Your Full Sales Potential
Video has been found to be the most effective way of demonstrating products and their benefits since 90% of customers find them both helpful in decision making and prefer them over reading text. Shoppers who viewed a video were 174% more likely to purchase than viewers that did not. Some businesses have already taken advantage of video and their results are hard to ignore. 51% of marketing professionals worldwide name video as the type of content with the best return on investment.
The Kelly Rose Productions Difference
Ready to start increasing your North Atlanta business’s sales? Kelly Rose Productions knows how to choose the right type of video to match your marketing needs and offers unique solutions to help your business increase sales. Whether your marketing need is a corporate video, training video or promotional video, we can bring your ideas to life. For more information contact Kelly now or call at: (678) 783-3562.