These days corporate video production has become essential for all different types of companies in all different types of industries. The reason being because it's the most effective form of marketing out there, that gives you the highest level of impact on your brand and product awareness and a direct impact on your sales. Although video marketing is the biggest use of corporate video, there are many different types of video that can be produced for all different areas of your business.
Company Profile Video
A company profile video is one of the most effective ways to drive consumers to your company website. People tend to buy from companies and people that they know. It's just human nature to be most attracted to the familiar. When a company produces a video that showcases their brand, their CEO/management, their staff, and even their company story or mission, this greatly enhances their ability to connect with their consumers on a very personal level. Compelling and engaging video content sells a company and it's products much more effectively than any text information or pictures. This is crucial to any business's success and/or growth.
A short online commercial that can be used on a landing page of a website or dispersed effectively on social media can have a huge impact on sales for small to medium sized businesses. Today people have an extremely short attention span. In order for companies to grab customers' attention before they move on to the next, companies need effective commercials to promote their products and services. It is an essential aspect of marketing your company today, and it has the most effective return on your investment.
Producing video content that is aimed at specific audiences within an industry is a very effective way to inform and educate consumers about your products, services, and industry trends. Industrial videos are an extremely effective way to educate consumers, and it's another great way to market your company. Some examples are the cosmetics industry using how-to videos to showcase specific products or attorneys looking to explain the types of cases they handle within their specific practice. Companies that sell appliances or electronics can produce clear and concrete information in a simple and successful way that no manual could ever communicate effectively.
Nothing is quite as powerful as a customer testimonial video. If you have real clients that are willing to show up for a video production shoot and tell the truth about why they love your company's products or services, you have an extremely reliable way to market your company. Consumers are highly educated these days, and they want to know how past customers feel about your company.
When launching a new product, it's a very smart idea to produce a product launch video. You can sell, educate, and entertain all at once. If this new product is an update to an old product, this is an extremely compelling way to differentiate the new product from the older version. This type of video can be used on a company website, social media, and maybe even as an online commercial.
When your company is looking to hire, train, or display information to new and old employees in an engaging and competent way, internal training videos are extremely practical. Especially when hiring new employees, video can make the on-boarding process go smoothly and quickly for a large number of people all at once, requiring less man power, money and time to get the job done right.
If your company is having some type of corporate event, it is always a good idea to have a videographer/photographer. Video documentation can be extremely important for the company in the long run. And the footage can be repurposed to be used for marketing or internal training at a later date.
CALL KELLY ROSE PRODUCTIONS TODAY AT (404) 447-7900! We will handle all your corporate video needs with emotional energy and practical thought!