Method #1: Hiring the Internal Employee
Having a full-time employee add video production to their to-do list is almost never a good idea. It's free, right? Well, yes in theory it's free. And it may work if the video is strictly for internal purposes, such as archiving or training employees. However, most companies are producing video these days to market to their customers and build their online presence, and hiring someone who has a limited skill set and limited amount of time will end up costing you in the long run.
Producing a successful marketing video for your company requires a certain level of knowledge in regards to all stages of video production, the proper professional video equipment, the technical and creative skill set to achieve the desired results, and the dedicated time to do the work. If you decide to have your internal employee handle a marketing video project for the company, nine times out of ten the video will end up unusable. So in the long run, it will end up costing you more to hire someone internally first before you end up coughing the real bucks it takes to get the project done right.
Method #2: Hiring the Freelance Videographer
Say you're a small to medium sized company with a decent budget for your video marketing. You don't have a big budget, and you need to keep costs down, preferably between $1,500-$5,000. This is a good time to hire a freelance videographer, but it's also important to find someone who is also a video producer and video editor. Someone who is strictly a freelance videographer won't know how to produce the video from beginning to end or edit it together successfully and artistically to a finished video showpiece.
In my mind, I think it's always good to hire a freelance videographer that has worked for or with other video production companies. You want to find someone that has a portfolio of work to show you, along with an explanation of what part they played in that work. And it always helps if they have their own equipment and have additional experienced hands on deck to help with production when necessary.
Method #3: Hiring the Video Production Company
When you have a larger budget, that is anything over $5,000, it's best to hire a video production company. When you have a bigger budget, you need to be able to hire someone who knows how to manage that budget well and get the most for your money. If you decide to hand over more than $5,000 to a freelance videographer, you're taking a big risk. The reason being because most freelance videographers are not video producers or video editors. They don't know how to manage large sums of money in the most effective ways because they haven't been trained properly.
A video production company will be able to provide you with a designated video producer, and the necessary crew and equipment to handle the specifics of that video project. They will have a skilled and creative video editor (that will work closely with the video producer) to get the job done on time and in budget, while always keeping their eyes on the prize, which is a dynamic and useful finished video product. If you have a decent budget to spend on a video for your company, don't squander it away on someone who doesn't know how to do the job exceptionally well. A solid team is necessary for the bigger projects, and anyone who tells you that they can do it themselves is either lying or just doesn't know better.
Method #4: Hiring the Ad Agency
If your company is a decent size and you want to produce a commercial ready for national broadcast, nine times of of ten you should call an Ad Agency. If you have a budget over $50,000, and you want the best of the best, just call an Ad Agency! They are the real deal! They get paid the big bucks because they do all the heavy lifting! They will have large production crews, the best, latest and most expensive equipment in the industry, and most likely some of the best talent the industry has to offer.
Why Choose Kelly Rose Productions
When it comes to finding a happy medium between cost and quality, nine times out of ten you should call Kelly Rose Productions. Why? We are the perfect medium between a freelance videographer and a video production company. We price our projects based on client's individual needs, and we help to find that happy medium between cost and high quality.
Kelly Rose Productions is owned by Kelly Rose Magnusson, a freelance video producer, videographer and video editor. Therefore, Kelly can offer you discounted rates in comparison to a lot of video production companies because she can take on individual projects solo when necessary to keep production costs down. And yet, since Kelly Rose manages a video production company herself, she has the equipment and the additional crew necessary to handle bigger video projects as well. Kelly has a passion for video production and creative storytelling! Kelly Rose Productions is the perfect hybrid when it comes to finding high quality, cost-effective, and dynamic and artistic video production in Atlanta!